Constant improvement
Surf excel is the highest selling premium washing powder in Bangladesh. Over the years it has anticipated the changing washing needs of the Bangladeshi homemaker and constantly upgraded itself.
Surf excel has been a pioneer in the country in encouraging others to let their children explore and discover the world around them. For any consequential stains there is Surf excel. Surf excel's advanced formula effectively removes dried in stains.
10 Most stain prone areas
Kids are so involved in what they do that without noticing it they get dirty in all sorts of areas. The 10 most stain prone areas are grimy collars, greasy cuffs, inky pockets, sweaty underarms, waists and sleevees, muddy socks, trouser falls and knees and paint stained pant bottoms. New Surf excel's powerful 'Blue Energy' effectively penetrates the layers of fabrics and even removes tough stains hidden in the 10 most stain prone areas.
Dirt is Good!
Although it might sound strange for a leading laundry brand like Surf excel to say this, we believe, like you, that this type of dirt is good: it's an important part of a child's development. It's how kids learn, express their creativity and even bolster their immune systems.
At a time when growing numbers of children are leading sedentary lives, often cocooned in the home, glued to the TV and the web, we're not afraid to celebrate this time-honoured truth.
