Launched in 1984
Close up was launched as a gel toothpaste containing micro-whiteners and mouthwash in 1984, and fired the imagination of the population with it's exciting advertising.
Seeing the success that Unilever Bangladesh had with low unit price packs in other categories, a sachet - more popularly called mini pack - met with astounding success and enabled millions of youth, who aspired for a modern trendy brand but were unable to afford one, to use the brand.
Improving oral hygiene
Close up mini virtually dominates the low unit price segment in oral care, and has been instrumental in improving the oral hygiene in Bangladesh, particularly the rural market where it enjoys a huge franchise.
Exciting Flavours
Being as change oriented as its target market, Close up continually renews the oral care experience by introducing new flavours every now and then. The new Close up offers three exciting flavours including Menthol Chill, Icylicious Blue and Red Hot.
Close up Crystal white
Close up Crystal with vitamin fluoride system, is a unique whitening gel that brings a brighter sparkle to your teeth in just 4 weeks! This fluoride enriched tooth whitener delivers complete mouth fitness with a great mouthwash effect along with caring for your gums!
Close up Milk Calcium Nutrient
A revolution in the way we brush our teeth is here! Closeup launched a new variant with its unique milk calcium nutrient, centre-filled gel. It’s centre-filled gel provides freshness and nutrients for teeth and gum in the same toothpaste. It provides fresh breath confidence and kills germs at the same time.
Close up Limited Editions
With a view to delight the consumers with exciting flavors, a couple of never-before-tasted and deliciously mouthwatering limited edition flavors were launched.
- Closeup Luscious Lychee - Introduced in 2006, this is a mouthwatering mix of rich, sweet taste of Lychees and delightful spearmint freshness.
- Closeup Tangerine Burst - After the huge success of Luscious Lychee, Closeup Tangering Burst was launch in 2007. This flavor offered a a light splash of orange and peppermint for a zesty tang in your mouth.
