Making a genuine difference
Now the world's top cleansing brand, Dove started its life in 1957 as a beauty bar that was clinically proven to be milder for dry, sensitive skin than other leading soaps: half of women have dry skin. To this day we help women enjoy their own brand of beauty by providing them with an extensive range of cleansing and personal care products that make a genuine difference to the condition and feel of your skin and hair.
Dove therapy range consisting of shampoos, conditioners, leave-on lotion and mask has been introduced in the Bangladesh market. Dove therapy shampoo delivers the right level of moisturisation and active protection to make normal hair beautiful. Its rich creamy lather cleanses hair gently and infuses moisturizing milk to help restore the moisture balance of hair’s fibre. As a result, hair becomes smooth to touch from roots to tips and noticeably beautiful.
Dove cream bars have also been introduced. The essence of the bar lies in its ¼ moisturizing cream which is essential for beautiful skin. The bars are available in pink and white variants.
How it all started
- Unilever acquired a French patent for a radically new product; a personal cleansing bar that was not a soap. Rather, this new bar contained a pH-neutral cleanser and a moisturizing component. Dove Bar was born and launched in the US in 1957.
- It promised women that it wouldn’t dry their face the way that soap did. Women tried it. And it didn’t. Thus began a very trusting relationship between Dove and its users.
- In 1995, Dove took its first significant step outside of the cleansing bar category in the US with the launch of Moisturizing Body Wash
- Other categories soon followed:
1 Deodorants: 1997 (Europe)
2 Body Lotion: 1999 (Europe)
3 Facial Foam : 1999 (Japan)
4 Hair: 2000 (Taiwan) - With a simple, relevant promise, maintained and with a perceivably superior product and a magically delightful product experience; Dove Today is in 80 countries making Women beautiful everyday.
- Dove was launched in Bangladesh last year, making it one of the Unilever’s youngest brands.
Key facts
- The world's number 1 cleansing brand with double-digit growth
- Sales of over €2.5 billion a year in over 80 countries
- Outsells all other skin care bars combined
- Over 7.2 million people use Dove products every single week
