Building local partnerships
Our trust on the ability of our partners and assurance of regular business, led to large investments in state of the art facilities. These ventures have resulted in high standard raw and packaging materials substituting imports and saving valuable foreign exchange. Local inputs of our business have increased from 19% to over 40% over the last five years. Our partner industries now generate significant employment and some of them also earn foreign currency through exports to other markets.
Sharing knowledge
Our distributors and sales force are our interface with trade. Their quality, efficiency and service standard create a distinct advantage for us in the market. We share business knowledge to ensure our business partners excel with us. In 2004, Unilever Bangladesh empowered its Distributor Sales Representatives with leading edge hand-held terminals for efficient stock management and reporting. Such best practices are set to accelerate the distribution industry in Bangladesh over time.
